Meet the Team

Our founders are experienced in fitness, investments, media, marketing, health care innovation, and consulting. They share a love of all things entrepreneurial, and an appreciation for the power of the right connection at just the right time.


BioPic - CroppedJason Machowsky MS, RD, CSSD, CSCS

(Co-Founder/Chief Health Officer)

As a Board Certified Sports Dietitian and Certified Strength and Conditioning Specialist, Jason uses his knowledge of both movement and nutrition to help athletes, weekend warriors and health-conscious clientele perform their best every day. Machowsky is a part of the United States Olympic Committee Sport Dietitian Registry and has worked with professional basketball and soccer players, Ironman triathletes, marathoners, and a variety of collegiate athletes. He takes a special interest in the psychology of performance, having completed the core training at Wellcoaches and presented at the American College of Sports Medicine Regional Meeting on behavior change and Motivational Interviewing. Jason’s writing appears on the Food Network Healthy Eats Blog, and He has spoken at events for the New York Road Runners and at the ING NYC Marathon Expo. He received his Masters of Science in Applied Physiology and Nutrition from Teachers College at Columbia University. Originally an overweight engineer and traveling IT consultant, Jason lost over thirty pounds and changed careers to pursue his passion.


kuberKuber Bhalla

(Co-Founder/Chief Executive Officer)

loves fitness, smoothies, and the company of extraordinary people. He works as a Fortune 50 healthcare strategist guru by day and an entrepreneur by night. He succeeds by advising top healthcare executives on mergers, integrations, and execution. His most recent accomplishment included leading a project management effort to assist a large insurer with financial and actuarial modeling processes associated with a billion-dollar merger. When he’s not designing new business models, he pours his energy into being on the leadership committee for the Startup Leadership Program, a highly selective worldwide program with 1300 talented entrepreneurs and innovators with over $500 million raised.  He publishes about fitness, social media & finance, serves as a chair member for many non-profits, mentors rising business professionals and launched a successful consulting organization in NJ, which later worked with the mayor. His adventurous side loves climbing mountains, whipping up impromptu culinary creations and working towards being a ACSM personal trainer. However, he is happiest when spending time with his family and building something new, especially businesses that help people connect and collaborate to make the world better.



Public Relations – Renu Aldrich

Technology – Robert Chrzanowski